Marketing For The Holidays

For those of us that work with business owners, we know the importance of being prepared and anticipating the next step or the next season or the next hurdle. Being prepared for the holidays takes on a very different meaning than the rest of the year, considering that between 1/3 and 1/5th of annual retails sales happen during the holiday season, according to
The take away for a profitable holiday season is: Get prepared!
Create a marketing plan for your holidays.
With 35% of sales happening before Thanksgiving and 42% on Black Friday or during the Black Friday –CyberMonday time period, according to Shopkick, start creating a marketing plan by using this easy marketing tracking sheet.
Design the ads or posts in advance, so when the busy time comes, you can just insert them. Using a tool like Hootsuite can help you schedule these in advance and can aggregate all your social media.
While you are in the marketing mode, create the email newsletters you need as reminders and schedule to send them also. Using Constant Contact or Mail Chimp, both very easy services, can make your job simpler.
Here is your checklist:
  • Decide which media is best to access your customer
  • Design your promotions, including timeframes, specifics, and estimated volume sold.
  • Create those ads for all media
  • Schedule all of them on a marketing calendar
  • Order or create the products to fit the promotions.
What other tools can you use? Our Digital Marketing Series begins on September 20th. I invite you to join us and start learning how to promote more efficiently.
And remember to keep it local!
To dive deep into more retail numbers look what Shopkick says as far as demographics and buying trends for e-commerce.

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Valley Community Development provides a variety of community economic development programs and services to low and moderate income residents within Hampshire County, but primarily the communities of Northampton, Easthampton, Amherst and Hadley. To volunteer, join a committee or learn about becoming a Board member, please send us an email.