Small Business Workshops

Small Business Workshops

LDA (Linking Digital Advertising to Business Growth) in Action Registration
Fridays 9-11 AM at Baystate Health Community Room
325 King Street, Northampton – across from the Blue Bonnet Diner
This onsite series will improve your marketing skills and get you set up with a detailed strategic plan for building your business using digital marketing.
Topics to be covered:
  • Creating and Updating Your Customer Value and Customer Journey
  • Templates for Marketing- Awareness, Engagement, and Conversion.  
  • Conversation Funnels
  • Lead Magnets, Trust Triggers, E-Mail Marketing
  • Segmenting Your Market

Basics Of Starting A Business

Monday, July 9th, 9 – 11 AM

Free workshop focusing on business fundamentals, from startup considerations to business plan development. Presented by Dee Dice, our Small Business Development Coordinator, this workshop is designed for owners of existing businesses as well as those who are planning to start a business. The workshop will provide a structure for starting and managing your venture. Topics include:

 

 

  • Business plans and models
  • Financing options
  • Marketing
  • Marketing planning and research
  • Developing your team
  • Choosing your legal form of organization
  • Making goals

 

QuickBooks and Content Creation Drop In
Third Thursday of each month 3:00-5:00PM June 17th and July 15th
at Valley Community Development ( in our new location – 256 Pleasant St., Northampton)
Do you need some accountability for your monthly newsletter and your monthly QuickBooks reconciliation? We’ve got you covered! Meet with us monthly and we can make sure these tasks happen smoothly. Minor instruction on Canva and WordPress might also be a possibility. Come meet with both Dee Dice, a Certified Solutions Provider with Constant Contact and Valley Community Development’s Small Business Coordinator and Kelly Tiedemann, Common Capital’s Director of Business Assistance.
This is a Drop In – so surprise us and show up for you and your business.

Get Involved

Valley Community Development provides a variety of community economic development programs and services to low and moderate income residents within Hampshire County, but primarily the communities of Northampton, Easthampton, Amherst and Hadley. To volunteer, join a committee or learn about becoming a Board member, please send us an email.